19 February 2003

 Louise picks some objects of Jesir

 Francesca Fearon speaks to Louise Redknapp as she tries out the new range from Jesir for size

 On any fashion shoot there is always one carefully-put together outfit that just doesn't quite work on the day. Louise Redknapp was skipping in and out of the changing room and in front of the camera for a fashion shoot with Jesir, when she put on an outfit and, recalls Martyn Vines, managing director of Jesir, "You could just tell she didn't feel comfortable." Never mind. She dashed back behind the curtains, rummaged through the clothes and pulled on a ruffled white vest, a crush-pleated skirt, shell belt and a pair of trainers. "She put together the look herself and looked fantastic, right down to adding the right accessories."

 Louise says she firstly discovered Jesir while shopping at Covent Garden. "I love mixing designer with High Street and Jesir really captures my style. It's east to wear and helps me look and feel good effortlessly." With such ringing praise, it's hardly surprising that Jesir should ask the singer to model their new spring collection. The key looks for the season include bold vibrant florals, embellished chiffon and luxe sportswear. It is the first time the fashion label has chosen a celebrity, but they realised Louise epitomises their style. "She dresses in a sassy, trendy way, and likes to mix High Street with designer," says Martyn. "She dresses with attitude much like our core customer."

 That attitude is clear to see in the way Louise wears the trendy khaki combats and tucks them into her stiletto-heeled boots for a really up-to-the-minute look. The striking thing about Louise is that she appears equally comfortable, and looks just as good in the girly floral dresses as she does in a rock chick number.

 Louise, by her own admission, is not used to modelling, but she is used to working with stylists. "When I was in Eternal we had stylists, but the group had a big input and we always wanted to feel comfortable as we sang and danced. That also applied when I went solo."

 When she is in the stands watching her husband, Spurs midfielder Jamie Redknapp, she can be seen wrapped up in something warm and comfy. Generally she describes her wardrobe as "comfortable daytime and dressy eveningwear."

 Louise is currently back spending her days in the recording studio working on new material with new producers since leaving EMI last year. Her greatest hits album Finest Moments was the culmination of her work with Eternal and with the label. Now she is off in a new direction - though not without her favourite Fred Perry trainers, it seems. "I live and die in them, they go with everything," she says.

 There are not many female singers that have notched up 16 hit singles and four platinum albums in the first ten years of their career. Louise was only 17 when Eternal hit the charts with Stay in 1992. Three years later she quit the band to go solo, ironically the same day that Robbie Williams left Take That, which she admits took the heat off her. Her debut album Naked went platinum in 1996 and the following year she was voted "Britain's sexiest woman alive" by FHM magazine. The honour still baffles her "I don't see myself as a sex symbol. I was flattered and a little bit embarrassed by it, if I'm being honest." Yet somehow, even though she is now a happily married woman, you can see what FHM's readers were talking about. Louise looks equally attractive dressed casually in jeans and trainers or dressed up for a night on the town.